Frontline hiring has moved faster than most TA teams have updated their strategies. The people you want to hire aren’t just sitting on job boards refreshing listings. They spend hours on social platforms daily, forming impressions about workplaces, cultures, and leadership long before they ever click “apply.”

Instead of a platform demo or vendor pitch, we’re transforming this into a practitioner-led discussion based on what’s working now. We’ll take a grounded look at how frontline recruiting is evolving, why traditional channels are fading, and the approaches TA leaders are using to improve applicant quality, broaden reach, and reduce noise.

This is about sharing insights, challenging assumptions, and learning from peers who are on the front lines building stronger, smarter pipelines.

We’ll explore:

• Why job board performance is declining and why top candidates never see your postings

• How employers are leveraging TikTok, Instagram, and Facebook to reach talent before competitors do

• What types of content actually attract quality applicants (not just clicks)

• - How to craft a simple, effective social-recruiting workflow that doesn’t overwhelm your team

• Which data points are most important in frontline hiring today

• Common pitfalls that stop social hiring efforts before they gain momentum

We’ll keep the discussion practical and based on real experience, not theory. Come ready to share what’s working for you, learn from other leaders, and walk away with actionable ideas.

If your job board results are declining, applicant quality is dropping, or your team’s overwhelmed with unqualified applications, this is a space for clear thinking and modern solutions.